Marketing, Branding & Sales System
PG BOOKED OUT COURSE
A step-by-step training for founders and service businesses who want
clarity, authority, better leads, and a repeatable way to sell, without sounding pushy.
Why attention doesn’t always turn into clients?
Most founders are doing the right things on the surface. They’re posting, showing up, experimenting with ads, and trying to stay consistent. Still, sales feel unpredictable.
Not because the offer isn’t good.
Not because people aren’t interested.
But because there’s no clear structure between attention and decision.
People find your brand, spend time with your content, sometimes even reach out, and then the conversation stops. The value isn’t fully clear yet. Trust hasn’t been built in the right order. The next step doesn’t feel obvious.
The PG Booked Out Course is here to address and fix that.
It shows you how to structure your brand, messaging, and sales journey so people understand what you do, know who it’s for, and feel confident moving forward, without pressure or forced selling.
When the structure is right, sales stop feeling random. You know what you’re building, why it works, and how to repeat it.
Course Modules
How to build a brand that can sell
- What a brand actually is
- How to build your own brand, not a copy
- Positioning: who you are for and who you exclude
- Category, differentiation, authority
- Why brands without structure never convert
Why people feel pulled to you
- How to create the story of your brand
- Primal branding: language, symbols, rituals, tone
- Emotional triggers that build trust
- Authority vs likeability
- Being recognizable without shouting
The founder as a conversion asset
- Finding your real voice
- Speaking with authority (online + sales)
- How confidence impacts trust and pricing
- Boundaries: what to share and what not to
- Presence that supports conversion
How people find you
- What a lead actually is (and what is not)
- Organic vs paid leads
- Where your leads should come from
- Lead quality vs lead quantity
- The biggest mistakes businesses make with leads
From interest to decision
- What a sales funnel really is
- Mapping the client journey
- Where people drop off and why
- Structuring trust before asking for money
- Simplifying the path to yes
What to say to make people decide
- Script psychology (not manipulation)
- How to structure sales conversations
- DM, WhatsApp, call and in-person scripts
- Handling objections without pressure
- Saying the right thing at the right moment
How to scale demand
- How ads actually work
- What to advertise and what not to
- Messaging that brings the right clients
- Content vs ads
- Avoiding wasted ad spend
How to create momentum
- How to create campaigns that convert
- Launches, promotions, moments
- Scarcity without manipulation
- Planning growth instead of improvising
- Repeating what works
Penelope & Samir
- Direct strategic input
- Business diagnosis
- What to fix first
- What to stop doing
- Clear direction forward
Secure Your Place
Please fill out the form below
In-person marketing, branding, and sales course to grow your business with clear strategies, practical frameworks, and actionable insights.
Meet Your Tutors - Founders of
PENELOPE GOMES BEAUTY
Penelope Gomes
Penelope Gomes is the founder of Penelope Gomes Beauty and remains deeply involved in the business through her hands-on work with clients. Alongside leading the brand, she personally performs treatments and works directly with clients, ensuring every experience reflects the standards, care, and results the brand is known for. Her approach combines technical expertise with a strong focus on trust, confidence, and long-term client relationships.
Founder
Samir Mdalla
Samir Mdalla is the co-founder of Penelope Gomes Beauty and the backbone behind the brand’s growth and structure. He leads the marketing, business development, and strategic direction of the company, focusing on systems that drive demand, streamline operations, and support sustainable growth. His work ensures the business functions with clarity and consistency behind the scenes, allowing the brand to scale without losing its foundation.
Founder
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