🚀 IT'S TIME TO SKY-ROCKET
YOUR SERVICE BUSINESS AND
DOMINATE THE MARKET
Learn how to build systems that unlock your ability to focus on growing
your service business and beat your competitors.
IN PERSON COURSE WITH
PENELOPE GOMES AND SAMIR MDALLA
Are you the Bottleneck in Your Service Business?
You do the selling, the marketing and the work. So the business can only do as much as you can do.
Many owners never find the time to check what is holding the business back.
Now you can.
Take the Free 3‑Minute Business Score Assessment
Answer a few easy questions and you’ll:
Find out why you are the bottleneck in your business
See what is really holding your business back (not just what it feels like)
Know what you need to do to grow
This is the same way of thinking we used in our first PG Booked Out day, which business owners called “eye‑opening” and “worth more than the price.”
The assessment is a simple first step toward a strategy for your service business.
Last year, we ran the first PG Booked Out Immersion.
It sold out, and here’s what participants said:
I would recommend this to anyone struggling with marketing
The value I got was above the price paid
The process is much clearer now about lead generation
It was eye-opening for me
Once I implement what I’ve learnt, I can make the process easier in the long run
They left with clarity, confidence, and systems they could implement immediately.
We've done it ourselves.
This is structure built inside a clinic that:
Recognized as one of the busiest clinics in Europe
Over 1,500 appointments a month
Over 1,100 reviews at 4.9 stars
Not from working harder, from following the same system every single week, slow or not.
PG Booked Out is a one-day, in-person immersion, held in our private Inner Circle room, for service business owners who want to step away from the service delivery and use their time to grow the business. The next intake is on the 29th of November, and the seats are already filling up.
By the end of the day, you will walk away with:
A clear, step‑by‑step map of your lead and booking system (from first enquiry to repeat client)
Ready‑to‑use scripts and processes to turn conversations into paid appointments
Customized feedback on you
A 30 day action plan to grow your social media.
Who is this Immersion for?
This immersion is for you if:
You own a service business that makes 50k a month or more, or has a team of at least 5 employees
You are the bottleneck in your own business: you still do the selling, the marketing and much of the work, so the business can only do as much as you can do
You have no time for strategy, because the work in front of you always comes first
You want to step away from the service delivery and use your time to grow the business
You find it hard to find good people to work in your business
In This One-Day Private Immersion, You Will:
1. Learn the Real Marketing and Sales Systems We Spent Years Building
You will see the systems that took our clinic past 100k a month. Service businesses can use them, such as a clinic, a salon, an agency, a contractor business or a consultancy. The systems have these parts:
Brand positioning that creates demand and attracts the right customers
A simple daily sales system that turns enquiries (messages, calls, walk-ins) into paying clients
A retention engine that brings people back and increases lifetime value
No fluff. You see the actual frameworks we use, then adapt and build them for your own business.
2. Move From Doing the Work to Growing the Business
There is a difference between doing the work and growing the business. You will learn how to:
Use systems so the business does not depend on the owner doing everything
Make time for strategy
Inner Circle is built for owners who are ready to grow.
3. Ask Your Questions and Get Personalized Feedback
You will have time to ask your own questions. You will get feedback on topics such as:
Marketing
Sales
Hiring
Pricing
Managing
Learning from the ones who've been in your position.
"Does My Business Qualify for This Course?"
PG Booked Out is for service-based business owners who get clients through enquiries, calls, messages or meetings, not through faceless “add to cart” buttons.
It’s built for you if people book you, consult you, or hire you, such as:
Beauty professionals and clinic owners
Hair & aesthetics salons
Doctors, dentists, vets, wellness practitioners
Interior designers, architects, and home-service providers
Agencies, consultants, coaches, and specialists
Pharmacies and showrooms that sell through advice and relationship
Any business where sales happen through conversations, not carts
How to build a brand that can sell
- What a brand actually is
- How to build your own brand, not a copy
- Positioning: who you are for and who you exclude
- Category, differentiation, authority
- Why brands without structure never convert
Why people feel pulled to you
- How to create the story of your brand
- Primal branding: language, symbols, rituals, tone
- Emotional triggers that build trust
- Authority vs likeability
- Being recognizable without shouting
The founder as a conversion asset
- Finding your real voice
- Speaking with authority (online + sales)
- How confidence impacts trust and pricing
- Boundaries: what to share and what not to
- Presence that supports conversion
How people find you
- What a lead actually is (and what is not)
- Organic vs paid leads
- Where your leads should come from
- Lead quality vs lead quantity
- The biggest mistakes businesses make with leads
From interest to decision
- What a sales funnel really is
- Mapping the client journey
- Where people drop off and why
- Structuring trust before asking for money
- Simplifying the path to yes
What to say to make people decide
- Script psychology (not manipulation)
- How to structure sales conversations
- DM, WhatsApp, call and in-person scripts
- Handling objections without pressure
- Saying the right thing at the right moment
How to scale demand
- How ads actually work
- What to advertise and what not to
- Messaging that brings the right clients
- Content vs ads
- Avoiding wasted ad spend
How to create momentum
- How to create campaigns that convert
- Launches, promotions, moments
- Scarcity without manipulation
- Planning growth instead of improvising
- Repeating what works
Penelope & Samir
- Direct strategic input
- Business diagnosis
- What to fix first
- What to stop doing
- Clear direction forward
IN-PERSON | LIMITED SPOTS | EXCLUSIVE GROUP
2 Mentors - 1 Mission
BRING YOUR BUSINESS TO THE NEXT LEVEL
Penelope Gomes
Penelope Gomes is the founder of Penelope Gomes Beauty and remains deeply involved in the business through her hands-on work with clients. Alongside leading the brand, she personally performs treatments and works directly with clients, ensuring every experience reflects the standards, care, and results the brand is known for. Her approach combines technical expertise with a strong focus on trust, confidence, and long-term client relationships.
Founder
Samir Mdalla
Samir Mdalla is the co-founder of Penelope Gomes Beauty and the backbone behind the brand’s growth and structure. He leads the marketing, business development, and strategic direction of the company, focusing on systems that drive demand, streamline operations, and support sustainable growth. His work ensures the business functions with clarity and consistency behind the scenes, allowing the brand to scale without losing its foundation.
Founder
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