IT'S TIME TO BUILD
A SALES, MARKETING & BRANDING SYSTEM THAT GETS YOU FULLY BOOKED
IN-PERSON IMMERSION FOR SERVICE-BASED BUSINESS OWNERS
WITH PENELOPE GOMES & SAMIR MDALLA
On 7 March, we ran the first PG Booked Out Immersion.
It sold out, and here’s what participants said:
I would recommend this to anyone struggling with marketing.
The value I got was above the price paid.
The process is much clearer now about lead generation.
It was eye-opening for me
Once I implement what I’ve learnt, I can make the process easier in the long run.
They left with clarity, confidence, and systems they could implement immediately.
This is not motivation.
This is structure built inside a clinic that:
Generates €100,000+ per month
Serves 2,000+ clients every month
Holds 1,000+ 5-star Google reviews
PG Booked Out is a one-day, in-person immersion, held in our private Inner Circle room, for service-based business owners who want consistent, predictable bookings instead of “good months and bad months.” The next intake is on the 26th of April, and the seats are already filling up.
By the end of the day, you will walk away with:
A clear, step‑by‑step map of your lead and booking system (from first enquiry to repeat client)
Ready‑to‑use scripts and processes to turn conversations into paid appointments
A sharper brand position so you stop competing on price
A 30‑day growth and campaign plan you can start implementing the very next day
Who is this Immersion for?
This immersion is for you if:
You’re fully booked some months… and stressed the next
You feel like a skilled technician, but not yet a strong business owner
You’re tired of competing on price
You want a brand that attracts clients who respect your work and your pricing
You’re ready to move from a freelancer mindset to clinic-level authority
In This One-Day Private Immersion, You Will:
1. Master The 3 Pillars Behind High-Revenue Clinics
You’ll see and build your version of the structure behind consistent high months, whether you run a clinic, salon, furniture store, interior design studio, pharmaceutical brand, or consultancy:
Brand positioning that creates demand and attracts the right customers
A simple daily sales system that turns enquiries (messages, calls, walk-ins) into paying clients
A retention engine that brings people back and increases lifetime value
No fluff. You see the actual frameworks we use, then adapt and build them for your own business inside the room.
2. Build a Brand People Want to Choose First
You will learn how to:
Create perceived value so people stop comparing only on price
Become the reference name in your niche and area (the one people mention first)
Create steady demand and waiting lists, instead of chasing the next sale
This is how you stop being “one more option”…and become the obvious choice, whatever your industry.
3. Shift From Freelancer to Business Owner
There is a difference between “doing the work” and building the business.
You’ll discover how to:
Think and decide like an owner, not just a technician, designer, or practitioner
Structure your pricing and offers for profit, not survival
Make decisions based on numbers, capacity, and growth, not emotion
Inner Circle is built for those ready to think bigger.
4. Create Predictable Monthly Revenue
We will help you design:
Recurring and repeatable offers that stabilise your cash flow (services, packages, retainers, memberships, etc.)
Follow-up and nurture flows that bring past customers back and move leads to a “yes”
A simple system to turn each new customer into long-term revenue, not a one-time sale
Predictability changes everything: hiring, planning, investment, and peace of mind.
5. Leave With a 30-Day Execution Plan
By the end of the immersion, you will:
Have an audit of your current model and client journey
Know your revenue gaps and quickest wins
Leave with a written 30-day plan and campaign roadmap tailored to your business
You don’t just feel inspired, you leave knowing exactly what to do next on Monday.
Who this course is for?
PG Booked Out is for service-based business owners who get clients through enquiries, calls, messages or meetings, not through faceless “add to cart” buttons.
It’s built for you if people book you, consult you, or hire you, such as:
Beauty professionals and clinic owners
Hair & aesthetics salons
Doctors, dentists, vets, wellness practitioners
Interior designers, architects, and home-service providers
Agencies, consultants, coaches, and specialists
Pharmacies and showrooms that sell through advice and relationship
Any business where sales happen through conversations, not carts
How to build a brand that can sell
- What a brand actually is
- How to build your own brand, not a copy
- Positioning: who you are for and who you exclude
- Category, differentiation, authority
- Why brands without structure never convert
Why people feel pulled to you
- How to create the story of your brand
- Primal branding: language, symbols, rituals, tone
- Emotional triggers that build trust
- Authority vs likeability
- Being recognizable without shouting
The founder as a conversion asset
- Finding your real voice
- Speaking with authority (online + sales)
- How confidence impacts trust and pricing
- Boundaries: what to share and what not to
- Presence that supports conversion
How people find you
- What a lead actually is (and what is not)
- Organic vs paid leads
- Where your leads should come from
- Lead quality vs lead quantity
- The biggest mistakes businesses make with leads
From interest to decision
- What a sales funnel really is
- Mapping the client journey
- Where people drop off and why
- Structuring trust before asking for money
- Simplifying the path to yes
What to say to make people decide
- Script psychology (not manipulation)
- How to structure sales conversations
- DM, WhatsApp, call and in-person scripts
- Handling objections without pressure
- Saying the right thing at the right moment
How to scale demand
- How ads actually work
- What to advertise and what not to
- Messaging that brings the right clients
- Content vs ads
- Avoiding wasted ad spend
How to create momentum
- How to create campaigns that convert
- Launches, promotions, moments
- Scarcity without manipulation
- Planning growth instead of improvising
- Repeating what works
Penelope & Samir
- Direct strategic input
- Business diagnosis
- What to fix first
- What to stop doing
- Clear direction forward
IN-PERSON | LIMITED SPOTS | EXCLUSIVE GROUP
READY TO BUILD YOUR SALES SYSTEM
Please fill out the form below
Get the Early Bird Offer for a limited time, and strictly limited to 15 in-person seats only.
2 Mentors - 1 Mission
BRING YOUR BUSINESS TO THE NEXT LEVEL
Penelope Gomes
Penelope Gomes is the founder of Penelope Gomes Beauty and remains deeply involved in the business through her hands-on work with clients. Alongside leading the brand, she personally performs treatments and works directly with clients, ensuring every experience reflects the standards, care, and results the brand is known for. Her approach combines technical expertise with a strong focus on trust, confidence, and long-term client relationships.
Founder
Samir Mdalla
Samir Mdalla is the co-founder of Penelope Gomes Beauty and the backbone behind the brand’s growth and structure. He leads the marketing, business development, and strategic direction of the company, focusing on systems that drive demand, streamline operations, and support sustainable growth. His work ensures the business functions with clarity and consistency behind the scenes, allowing the brand to scale without losing its foundation.
Founder
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